Pocket Ariely

  • Services UI Design UX Strategy
  • Year 2017

project // mobile application


Featuring Dan Ariely, renowned behavioural economist, acclaimed speaker, bestselling author of Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Payoff, and stand-in Superman, Pocket Ariely provides you with cutting-edge insights from modern decision science.

Watch Dan’s TED Talks

With Pocket Ariely in your pocket, you can take me with you wherever you go. You’ll be happier (since you’ll never make another bad decision), healthier (since you’ll never make another bad decision), wealthier (since you’ll never make another bad decision) and wiser (yes, you guessed it: since you’ll never make another bad decision). We almost guarantee it!

Listen to Podcasts

Behavioural economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.


Life-changing advice from a “genius at understanding human behaviour” [James Surowiecki, staff writer at The New Yorker and author of The Wisdom of Crowds], and never make another bad decision!

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